Creativity & Innovation

A creative idea is new – although it only needs to be new to the context in which the idea occurs – and useful.

Innovation is the process of realising a new and useful idea.

Creative thinking is not a talent, it is a skill that can be learnt. It develops people’s natural abilities and leads to improved teamwork, productivity and, where appropriate, profits.

By making individuals aware of their creative styles and preferences, encouraging them to develop their cognitive skills and allowing their intrinsic motivation to flourish in a stimulating climate, an organisation’s ability to innovate and renew itself can increase exponentially.